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Bob has worked in the creative space more than 30 years directing, designing and producing graphics for a diverse mix of print media, including advertising, collateral, magazine layout and design, product packaging, book covers as well as video graphic animation.

Visual communication of any kind, whether persuasive or informative, from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and useful. Copy, art, and typography should be seen as a living entity; each element is integrally related, in harmony with the whole, and essential to the execution of an idea.

–– PAUL RAND, A Designer’s Art

J Robert Farley 2 | WhereforeArt? Graphic Design + Creative | 816 820 5760 | bobf@whereforeartdesign.com